Marketing

We believe that pro-active marketing is an important element of any successful operation regardless of business sector, and that the current economic climate requires increased communication with your customer base.
There have been many recent articles covering all our key business sectors including Leisure, Hospitality and Ticketing publications stating the virtues of a well planned and constructive marketing campaign.
The Restaurant magazine in particular has provided readers with a great deal of information aimed at guiding the hospitality sector through the maze of the latest internet applications to help boost sales.
While high street chains may increase footfall with 2-4-1 voucher offers, there is much evidence that suggests independent restaurants do not benefit from the economies of scale of their multi-site competitors.
In today’s market, independent operators should take advantage of every opportunity to attract repeat business from customers who have already enjoyed a positive dining out or leisure experience.
Having a fast efficient EPOS solution from Haven Systems is only part of the bigger picture. An EPOS system that can be configured to capture customer data is key to promoting your business.
Our EPOS systems may also be configured to ask a predefined question with drop down box for answer options. More important is the ability to include data capture at the Electronic Point Of Sale system.
Customer data can be gathered very quickly with the option to include a Post Code Look Up service to speed up the process. A check box confirms if customers are happy to ‘opt in’ to future contact via email or SMS.
If you are not already capturing customer information expanding your system to collect this valuable data is an important step, however, more important is how the compiled data is used for marketing campaigns.
We are happy to advise on all out latest systems and services that include effective marketing initiatives for both small and medium sized operations.
In many cases, data is already been collected manually through the use of comment or feedback cards, however the data is not being processed or put to any good use. If this currently applies to your business please contact us and find out how we can turn your unused information into an effective and rewarding marketing campaign.